CREATING
CLARITY

( in complex systems )

I'm a product designer based in Seoul, working at the intersection of AI and user experience. I use design as a tool for clarity, and find joy in making complex systems intuitive without losing depth.

01 / TL;DR

AT A
GLANCE

Domains

  • AI Tools & Workflows
  • B2B SaaS Platforms

Strengths

  • System Thinking
  • End-to-End Product Design
  • Engineering Collaboration

Keywords

AIInternal ToolsOperationsMetricsExperimentationDesign SystemsPrototyping

02 / ABOUT

WHO
I AM

Rather than relying on intuition or atmosphere, I prefer to structure problems and establish a rationale first.

I naturally ask 'why?' constantly to understand the context and reasons behind a situation. While this curiosity can sometimes be mistaken for being argumentative, it stems from a genuine desire to understand better. Even in emotional situations, I find comfort in being able to explain 'why this emotion arose,' so I consider it important to convey not just the result but also the context and reasoning behind my work.

In my work, I set clear goals and standards, and when collaborating, I strive to explain things in language that is easy for others to understand, while actively welcoming questions and feedback.

03 / CONTACT

LET'S
TALK

Experience

Product Designer2021 – Present

YOUSUB

Designing AI-powered localization tools and workflow management systems

© 2025 Ye Rim Choe

Designed & Built by Ye Rim Choe